ABOUT New Venture Benefits Group, Inc

Rodney Robinson


90 Woodbridge Center Dr. 7th Floor
Woodbridge, NJ 07095

(732) 326-5298

About Rodney Robinson
Health Reform Calculators
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We have prepared two distinct tools to enable you to quickly assess whether you are eligible for a tax credit as a small employer under the ACA, and whether you have exposure to the penalties associated with the employer mandate.

Tax Calculator & Risk Assessment

New Venture Benefits Group and its Independent Benefit Consultant possess an average of 25 years experience in the areas of Public Sector, Not for profit and Large Group employee benefits. Our in-depth understanding of the laws and regulations is unsurpassed. This, combined with our knowledge of insurance companies’ administrative and financial principles, as well as our own performance record with insurance carriers, has enabled us to develop creative, effective solutions for our clients.

New Venture Benefits Group Personnel provides a depth and breadth of resources to our client entities that few others have. Over our 25 years, New Venture Benefits Group and its Independent Benefit Consultant have represented well over 100 clients in the Public Sector, Not for Profit and Large Group market places.

NVBG has served clients in the Public Sector including, School Districts, Municipalities and at the County level for the past 16 years. Our staff and consultant are experienced in managing the Public Sector health benefit budget process, attending Board and Municipal Committee meetings and coordinating carrier expertise to manage employee claims and benefit issues. We have significant experience working with Auditors, Fact Finders and Mediators. We are prepared to assist your Board in understanding the Chapter 78 requirements along with preparing strategies to manage this process into the future.

We are skilled in the benefit negotiation process, the development of reasonable cost savings solutions and, have frequently presented Board proposals to Union Leadership across the bargaining table. Compliance with the Affordable care Act, and many Employer Responsibilities are thoroughly reviewed with your public sector group. We always stand ready and prepared to respond to your RFP or RFQ in clear and concise language.

NVBG has managed the employee benefit plans for significant and well-known not for profits groups in New Jersey and New York. We understand and deeply feel the funding and program concerns many not for profit groups currently face. Part of our expertise is designing health plans to fit within budget guidelines. We also are vastly experience in presentations before Board of Directors and various committees. While we manage plans with premium control in mind, our passion is to provide all employees with the highest level and quality of benefits available.

In today’s increasingly regulated and ever changing environment, large group employers are seeking experience health plan consultants to manage the Affordable Care Act (ACA) Compliance and employer responsibility requirements to insure that “all bases are covered” NVBG is fully qualified to deliver just that type of ACA guidance.

Our expertise includes health plan renewals for fully-insured and self-funded plans, creative cost control concepts encompassing reasonable HRA, FSA and HRA High Deductible Designs. Our successful track record with Health and Wellness programs, coupled with an analysis of Medical Utilization and Demographic data, uniquely positions us to deliver an overall cost control plan design while addressing the needs of your employees and dependents. We particularly enjoy coordinating Open Enrollment Meetings with your employees and staff. This creates an opportunity for them to have a full understanding of their benefits packages, which allows them to become educated medical service consumers.


Rodney Robinson, President
  • 26 years of insurance industry experience.
  • Responsible for providing the short, medium and long term vision for the account. Creating the strategy for implementation of client goals. Assignment of personnel for delivery of stated objectives.
Samuel Bishop, Senior Client Relationship Manager
  • 20 years of insurance industry experience.
  • Responsible for the successful delivery of employee enrollment tools, proactive account management, and overall employee communication of benefit and plan details.
Independent Consultant

NVBG contracts with an Independent Consultant who specializes in the public sector and large group marketplace. Our consultant has over 29 years experience in the insurance benefits industry. Responsibilities include: Keeping clients current and compliant with all Federal (ACA), State and insurance industry laws and regulations. Conducting in depth analysis of employer’s current benefits and offering cost effective solutions and enhancements where applicable.

New Venture Benefits Group has been endorsed by several organizations and associations over the years. Most recently: The New Jersey Primary Care Association to offer health insurance consulting services to their 19 federally qualified health centers. The Association of Schools and Agencies for the Handicapped. The Paterson Alliance. Recent presentations only, include the Paterson Board of Education, Early Childhood Development Program and Ms.Elizabeth MacKay, Director, Business Advocacy for the New Jersey Lieutenant Governor’s office.



My Benefit Advisor guides employers through the complexity of planning, communicating, and managing a successful employee benefits program.

New Venture Benefits Group, Inc and My Benefit Advisor have partnered together to provide employers with an exceptional array of services including:

Advisory Team
An advisory team of talented professionals with wide-ranging areas of expertise.

Open Enrollment & Communication
A superior open enrollment experience for employees and new hires through innovative technology and resources.

Analysis, Strategy, & Design
In-Depth analysis, strategy and design of a long-term employee benefits solution.

Health Care Reform Consulting
Guidance on understanding the appropriate business strategy.

Proactive Management
Proactive benenfits management leveraging technology and a structured operational process.

Compliance Assistance
Compliance guidance to assist with complex benefit, reform, and legislative issues.

Learn More About MBA

More infomation about My Benefit Advisor can be found at mybenefitadvisor.com.

Click a topic below to view that specific section.


Use the form below to generate an interactive report on how we compare to your current solution. Check off the items you currently receive and click the compare button for a report summarizing the resources and services you could gain by working with us.

Advisory Team


Account Executive

Designated Account Manager

Implementation Specialist

Technology Specialist

On-staff Benefits Counsel

Ancillary and Worksite Specialist

Disability and TDB Specialist

Benefits Consulting

Health Care Reform

Complete Financial Analysis

Carrier and Plan Alternatives

Alternative Funding Strategies

Third Party Administrator Options

Multi-year Cost Containment

Employee Communication Strategy

Ancillary and Voluntary Benefits

Advice on Wellness Strategies

Enrollment Tools

On-Demand Benefits Video

Benefits Guidebook

Employee Hotline

Online Enrollment System

Benefits Management

HR Administration System

HR Advisory Resource

12 Month Service Calendar

Transaction Processing

Proactive Communication

Claims & Health Care Advocacy

Client Portal

Compliance Assistance

Guidance on Important Topics

Compliance Education Center

Self-Help Compliance Tools

COBRA Administration

5500 Document Preparation

Employee Programs


Online Training Courses


Contact Us



(732) 326-5298




90 Woodbridge Center Dr. 7th Floor
Woodbridge, NJ 07095